ChiefofCPG.

How We Work Together

Three ways in.

Same experience behind all three — from the lightest touch to fully in the business.

In Practice

What each one looks like.

Advisory

Usually a fit when

  • You’re making big calls, mostly alone
  • You need a founder who has been there and done that to guide you through — real-world experience, mistakes included
  • Advisory, not execution
  • Where it fits, a board or advisory seat

A Project

For example

  • A 90 day growth roadmap
  • A line review push for a specific retailer
  • Sourcing and setting up a manufacturer
  • A competitive and whitespace analysis
  • A new channel or new product launch
  • Retail ready packaging

Embedded Leadership

Usually a fit when

  • You have real traction and solid sales
  • A raise, an exit or a major retail push is live
  • You need an operator in the business every week
  • You want outcomes owned, not just recommended

See What I Do

Not Ready For Any Of These?

Then start with the course.

If you have a product idea and nothing set up yet, you do not need me in your business — you need to know the order to do things in, and what each one costs. That is a six-week masterclass with ten founders, for a fraction of a month of advisory.

So You Have A Product Idea. Now What?