ChiefofCPG.

The Model

I'm not just an advisor.
I get it done.

Founder-level help, without the full-time hire.

A Fractional Founder is a seasoned entrepreneur who works alongside you, offering hands-on leadership, strategy, and execution. I founded my own brand, BooginHead, in 2007, grew it into national retail, and sold it to a larger competitor in 2024.

I'm not a former buyer telling you what that retailer wants to hear, or a former corporate employee who's used to having teams and resources to execute the plan — I'm the founder who actually got there. I've been where you are. Scaling a CPG brand is hard, and I know because I've done it, on shoestring budgets and sleepless nights.

My hands-on experience spans baby, personal care, and health and wellness — but the mechanics of retail are the same across consumer products. If it’s a product that sits on a shelf, that’s my superpower.

Sari Davidson, Founder & Chief

Meet Sari

Sari Davidson, Founder & Chief

I have spent nearly two decades in CPG. I founded BooginHead in 2007 — baby feeding and pacifier accessories — and ran it as CEO & Chief BooginHead, building it from the ground up to multimillion-dollar success. I managed it profitably through retailer bankruptcies, Covid, tariffs and economic uncertainty, and sold it to a larger competitor in 2024. I ran the online business alongside the shelf — a direct vendor and a Walmart Marketplace seller at the same time, plus Target.com and other retailer dot-coms, and BooginHead products reached Amazon best-seller lists. More recently, as Fractional CEO of Better Than Clean, I rebuilt a dormant household cleaning brand end to end: new packaging and positioning, new manufacturing and warehousing partners, launched Amazon, ran DTC and fulfilment, and drove acceptance into Walmart Open Call and an invitation to Spring Line Review.

Before BooginHead, I honed my skills in HR and recruiting with my own recruiting company and full time at industry leaders such as Microsoft, where I gained valuable experience in building high-performing teams and driving organizational success.

Now, at Chief of CPG, you work directly with me. Behind me is my A Team of CPG specialists in branding, marketing, product development, finance and operations, ready to step in when a project calls for that expertise — so you get exactly the help you need, and nothing you don't.

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