ChiefofCPG.

The Model

I'm not just an advisor.
I'm a Doer.

Founder-level help, without the full-time hire.

A Fractional Founder is a seasoned entrepreneur who works alongside you, offering hands-on leadership, strategy, and execution. I founded my own brand, BooginHead, in 2007, grew it into national retail, and sold it to a larger competitor in 2024.

I'm not a former buyer telling you what that retailer wants to hear, or a former corporate employee who's used to having teams and resources to execute the plan — I'm the founder who actually got there. I've been where you are. Scaling a CPG brand is hard, and I know because I've done it, on shoestring budgets and sleepless nights.

My hands-on experience spans baby, personal care, and health and wellness — but the mechanics of retail are the same across consumer products. If it’s a product that sits on a shelf, that’s my superpower.

Sari Davidson, Founder & Chief

Meet Sari

Sari Davidson, Founder & Chief

I have spent nearly two decades in CPG. I founded BooginHead in 2007 — baby and children’s feeding products, pacifier accessories and teethers — and ran it as CEO & Chief BooginHead, building it from the ground up to multimillion-dollar success. I managed it profitably through retailer bankruptcies, Covid, tariffs and economic uncertainty, and sold it to a larger competitor in 2024. I ran the online business alongside the shelf — on Amazon’s marketplace since 2007, a direct vendor and a Walmart Marketplace seller at the same time, plus Target.com and other retailer dot-coms, and BooginHead products reached Amazon best-seller lists. More recently, as Fractional CEO of Better Than Clean, I rebuilt a dormant household cleaning brand end to end: new packaging and positioning, new manufacturing and warehousing partners, launched Amazon, ran the direct-to-consumer business on Shopify and the fulfillment behind it, and drove acceptance into Walmart Open Call and an invitation to Spring Line Review.

Before BooginHead, I honed my skills in HR and recruiting with my own recruiting company and full time at industry leaders such as Microsoft, where I gained valuable experience in building high-performing teams and driving organizational success.

Now, at Chief of CPG, you work directly with me. Behind me is my A Team of CPG specialists in branding, marketing, product development, finance and operations, ready to step in when a project calls for that expertise — so you get exactly the help you need, and nothing you don't.

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