Chief of CPG

The Model

I'm not just an advisor.
I'm a Do'er.

Founder-level help, without the full-time hire.

A Fractional Founder is a seasoned entrepreneur who steps into your business to offer hands-on leadership, strategy, and execution. I founded my own brand, BooginHead, in 2007, grew it into national retail, and sold it to a larger competitor in 2024.

I'm not a former buyer telling you what that retailer wants to hear, or a former corporate employee who's used to having teams and resources to execute the plan — I'm the founder who actually got there. I've been where you are. Scaling a CPG brand is hard, and I know because I've done it, on shoestring budgets and sleepless nights.

My hands-on experience spans baby, personal care, and health and wellness — but the mechanics of retail are the same across consumer products. If it’s a product that sits on a shelf, that’s my superpower.

Sari Davidson, CEO and Chief of CPG

Meet Sari

Sari Davidson, CEO and Chief of CPG

With nearly two decades of experience in the CPG industry as the CEO and Chief BooginHead, I've built a business from the ground up, scaled it to multimillion-dollar success, and successfully navigated the complexities of growth through a profitable exit.

Before BooginHead, I honed my skills in HR and recruiting with my own recruiting company and full time at industry leaders like Microsoft, where I gained valuable experience in building high-performing teams and driving organizational success.

Now, at Chief of CPG, you work directly with me. Behind me is my A Team of CPG specialists in branding, marketing, product development, finance and operations, ready to step in when a project calls for that expertise — so you get exactly the help you need, and nothing you don't.

And that’s where the name comes from. At BooginHead my title was Chief BooginHead. Chief of CPG is the same job — for your brand instead of mine.

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