Retailers I Have Worked With
What I Do
Everything from creating a product, to getting it on shelf, to keeping it there — and selling the business when that time comes. I did every one of these in my own business first.
Branding, product development, manufacturing sourcing, packaging and margin
Retail readiness, line reviews, buyer meetings, terms and channel strategy
Marketing, rebrands, logistics and compliance, forecasting and velocity
Diligence readiness, what buyers value, investor and acquirer conversations
How This Works
Founder-level help, without the full-time hire.
I come into your business and do the work with you — hands-on leadership, strategy and execution, not a report and a handshake. There’s a name for it: a Fractional Founder. I founded my own brand, BooginHead, in 2007, grew it into national retail, and sold it to a larger competitor in 2024.
I'm not a former buyer telling you what that retailer wants to hear, or a former corporate employee who's used to having teams and resources to execute the plan — I'm the founder who actually got there. I've been where you are. Scaling a CPG brand is hard, and I know because I've done it, on shoestring budgets and sleepless nights.
My hands-on experience spans baby, personal care, and health and wellness — but the mechanics of retail are the same across consumer products. If it’s a product that sits on a shelf, that’s my superpower.
Common Questions
Thirty-eight straight answers — how working together actually goes, and how retail actually works.
